| HEARING the ALBUM #XSCAPE in BRAZIL-PART 1/2 |
The mjBeats was there!
Yesterday (day 28) was a rush for administrators of mjBeats! Just like in other countries, the Brazilian #XSCAPE album hearing was marked by surprise ... and for the next day!
The event happened today in São Paulo, at the Museum of image and Sound in São Paulo (MIS) at 12:40-there was a delay of 40 min-, with the presence of international marketing representative from Sony, the Vice President of Sony Music II, the President of Sony Music Brazil (Alexandre Schiavo), as well as journalists of the leading Brazilian media vehicles, such as Globe, UOL, Terra, sheet and associated press. We, the Beats, we had two representatives there.
The security procedure is very strong! All phones, smartphones, electronics etc. were retained in the entry, all to avoid any possibility of leak of the album (note that there are only 2 weeks for the release and didn't leak anything till now! o/).
To give an idea, not even the President of Sony Music Brazil had access to the album. He came in a pre-recorded XPERIA Z2 in the hands of the Vice President of Sony Music worldwide.
The presentation of the album happened associated to the smartphone XPERIA Z2, Sony Mobile. And, at any given time, the company representative spoke about the advantages of this launch, in the sense of having attached all sectors of Sony (Pictures, Music, Mobile, etc.) to the disclosure of the record.
It was revealed that the XPERIA Z2 will come with "Slave To The Rhythm" pre-recorded (but the rest of the album need to be downloaded by an application, for free). Also confirmed that the release of the album in Brazil will be on May 13 (physical and digital editions).
The album was presented on standard Edition (i.e. 8 songs) and just start "Love Never Felt So Good" that the excitement was left clear on the faces of everyone present. Many even risked a few steps on different tracks, highlighting that the 8 tracks unanimously pleased.
The songs ... hmm, WE LOVE! We are sure that the other Brazilian fans will be so excited about! The feeling of nostalgia that this album features from the first chord of "Love Never Felt So Good" and lasts until the last second of the "Xscape"-and, in the end, what persists is the overwhelming need for more and more of that voice that we love so much.
"Xscape" does not seem a common album, is as a collection of hits! All songs are real bombs, restless and ideal for the dance floor. The 8 (Yes, all!) are potential hits.
Everything seems to have been planned by millimeters to please the fans. The dedication of LA Reid (Executive producer) and the other involved is such that makes us feel the presence of Michael. Its essence is there, like the albums released during his lifetime.
It shows the attention that was given to the vocals, especially by several moments when the songs are a cappella or with just the featured voice.
In short, our ' #XSCAPE ' experience could be summed up in one word: Catharsis. Listen to "Xscape" is to undergo eight times to a boom of emotions and, although such beauties remind us how much MJ do, the feelings of pride and joy go far beyond! Michael continues to live in each of us and the ' new music ' just reaffirm that certainty.
We're already making the part 2 of the review, with the music in music analysis. For that, we are crossing the impressions of our representatives about each one of them.
