Everyone is stressing?
Remember they only got the go ahead for this last week... so we aint going to see any press yet... I'm sure promos and trailers will start appearing soon but I think it will be within around a couple of weeks. It aint gonna be overnight.
Sony / Columbia paid ALOT of cash for the footage so I'm guessing that they are going to release to every theatre/cinema possible. This wont be two or three select cinemas this will be nationwide.
I think that it will last for longer than two weeks too.... or maybe not so they can rush out the DVD / Blu Ray in time for Christmas?
I'm sure everyone will get a chance to get a ticket... don't forget that most cinemas have five or six showings a day (maybe even more if they are showing it in more screens)....
I'm pretty certain they won't be doing anything with codes and stuff it will just be advance tickets.... just like if a big blockbuster movie is coming out etc (like Harry Potter) you get to purchase tickets a month in advance because its going to be popular.
Yes, THIS IS IT will be popular but not everyone will be buying tickets on the 27th September... Don't panic!