ChrisC
Guests
Re: News and discussion about new MJ album : Xscape, May 13, 2014.
Based on what? They've let the press do all the legwork so far really. They've plenty of time to do the necessary promotion, don't get me wrong. But I don't know if you can really quantify that statement yet.
Johnny Cash's recent posthumous album had a lot of television adverts behind it in the UK. It received a decent amount of promotion and in turn they were rewarded with the highest UK chart position of any Cash album in a very long time.
And before anyone starts I know Cash is different, I'm only talking UK and I know the Estate have a whole month to enact their planned campaign for Xscape.
It's more promoted than most posthumous releases.
Based on what? They've let the press do all the legwork so far really. They've plenty of time to do the necessary promotion, don't get me wrong. But I don't know if you can really quantify that statement yet.
Johnny Cash's recent posthumous album had a lot of television adverts behind it in the UK. It received a decent amount of promotion and in turn they were rewarded with the highest UK chart position of any Cash album in a very long time.
And before anyone starts I know Cash is different, I'm only talking UK and I know the Estate have a whole month to enact their planned campaign for Xscape.