Xscape General Discussion

More about the first single and promotion around XSCAPE

By Sjoerd Rojenga (LMJ)


This is a follow up story about our meeting with John Branca from the Michael Jackson Estate and the President and Marketing manager for Epic Records in the Sony building in Los Angeles.


We were picked up at 8 AM in the morning in the same van that took us to the listening session the day before
and where not aware of where they where taking us. After about a 30 minute drive we arrived at the Sony Building in Los Angeles.


This is where we met with John Branca and Epic Records President Sylvia Rhone and the marketing director in charge of the new Michael Jackson album, Scott Seviour. They listened to our feedback and they actually wanted to know what we thought should be the first single from the album.


As far as we know the first single won’t be ‘Xscape’.


We can also tell you that the first single of the ‘Xscape’ album will be accompanied with a video according to the people from Sony.


The people from Sony and Epic Records made it very clear that they want this new Michael Jackson album to be a success just as much as all of us and they have been putting their heart and soul into this album for the last 9 months together with L.A. Reid who also has been working on this album day and night to make it perfect the way Michael would have wanted it.


It was also mentioned that the new album will be promoted all over the world with special events being organized
in mayor cities and countries. Most of these events are kept secret since they want it to be a surprise when they happen.


Last but not least; disc 2 of the Deluxe edition will have the original recording of all 8 songs on disc 1 and some other bonus material that was not mentioned.
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

I think there might be an announcement of the single sometime this coming week and the single and video will drop mon april 28 which is two weeks before release of the album.
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

I've never said it is a bad song. But no way is the best on the album. That's impossible. No matter what they did with it.

So The Girl is Mine is the best song on Thriller? You Rock My World is the best on Invincible? Black or White is the best on Dangerous?

The lead single doesn't need to be the best song on the album; hell, it doesn't even need to be the strongest song on the album. It needs to be the song with the most hit potential at the given time. And right now, '70s flavored disco and funk seems to be quite popular. It only makes sense for the estate to release Love Never Felt So Good first.
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

That follow-up makes me more curious and excited! But, I feel like I shouldn't get more excited because the cynical part of my brain is telling me to not get my hopes up for how they're going to venture this project out, you know how it is. :p Then again, I want to be really excited and be subjected to the whole "surprise" factor later on. Ahh, this whole thing is messing with my feelings! lol. Must keep it cool Sasha, keep it cool. :mello:
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

So The Girl is Mine is the best song on Thriller? You Rock My World is the best on Invincible? Black or White is the best on Dangerous?

The lead single doesn't need to be the best song on the album; hell, it doesn't even need to be the strongest song on the album. It needs to be the song with the most hit potential at the given time. And right now, '70s flavored disco and funk seems to be quite popular. It only makes sense for the estate to release Love Never Felt So Good first.

Personally YRMY & BOW i think are the best songs on their albums ha
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

So The Girl is Mine is the best song on Thriller? You Rock My World is the best on Invincible? Black or White is the best on Dangerous?

You have a point with Thriller and Dangerous. But times changed too.
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

So, the 48 hours rumor was a lie... *sad panda*

Sad_Panda_Chibi_by_mongrelssister.png
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

While it annoys the hell out of me that a single most probably isn't coming this week im thrilled there will be a video to go along with it. Could possibly be unseen footage of MJ in the studio!
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

You have a point with Thriller and Dangerous. But times changed too.

Not necessarily. Very few albums release the strongest and/or best song as the lead single.

Justin Timberlake's 20/20 Experience, for example, issued Suit & Tie first. While it was perhaps the most radio friendly selection on the album, it was far from the best (subjectively, of course). Same with Pharrell Williams' GIRL (lead single: Happy), Timberlake's 20/20 Experience (2 of 2) (lead single: Take Back the Night), Lady Gaga's ARTPOP (lead single: Applause), and numerous others.

As I've said, the lead single is not representative of the best song on the album. Rather, it is the song that best fits what is popular. And Love Never Felt So Good fits that mold.
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

While it annoys the hell out of me that a single most probably isn't coming this week im thrilled there will be a video to go along with it. Could possibly be unseen footage of MJ in the studio![/QUOTE]



I really hope that's the route they take with any video that's slated to be released. Either that or something CGI or special effects or something along those lines.

I don't think any of the videos for "MICHAEL" made any impact whatsoever.

With technology nowadays, some really amazing things can be done for a posthumous artist's work, if only they take advantage of the opportunity :)
 
madmijack;3983770 said:
They listened to our feedback and they actually wanted to know what we thought should be the first single from the album

madmijack;3983770 said:
We can also tell you that the first single of the ‘Xscape’ album will be accompanied with a video according to the people from Sony.

Unless they have a generic video to fit over any song on the album, then they aint listening to them suggestions on first single released. Kinda confirms my thoughts the last week or so, that the whole "mystery" about the tracklist and could there be extras and listening for feedback is just part of the marketing direction, this things been set in stone for a while now, as Michael says "Let it simmer"........... *Does Jazz hands and walks out the thread*

-michael-jackson-29811418-352-288.gif
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

It could be made an animated video. 2D, 3D or cartoon format would be nice if it's done right.
 
Question please: does anyone know how the fan forums/clubs where chosen? If anyone knows the names of these forums/clubs (including the ones that have posted reviews) please post the list. I would like to review these forums/clubs’ websites as I never heard of any of them and I would like to see if it is a diverse mix.

bad25;3983030 said:
I've always thought Navi is hispanic but it seems he's black.

Is Navi a member of a fan forum/club? It is a nice touch he was included. He is neither Black nor Hispanic; not that it matters.

Birchey;3983791 said:
Unless they have a generic video to fit over any song on the album, then they aint listening to them suggestions on first single released. Kinda confirms my thoughts the last week or so, that the whole "mystery" about the tracklist and could there be extras and listening for feedback is just part of the marketing direction, this things been set in stone for a while now, as Michael says "Let it simmer"........... *Does Jazz hands and walks out the thread*

Agreed. With no disrespect: being a leader of a fan club does not mean such a person would provide the most beneficial feedback.

I believe all that needed to be learned was learned before the listening parties and the formal focus group of forum/club leaders. Those only served as reinforcements for the plan Estate/Sony already formulated probably after the Bad25 issues.

2Pac: I do not understand how belittling someone truly uplifts another. Michael most likely admired 2Pac as 2Pac did admire Michael regardless of what he may have said negatively in the past. Michael was greatly admired by that genre of artists and that was before he passed. No one really needs to prove Michael wanted to work with 2Pac in my view. Michael worked with Anka but, did not seek him out to work with again over decades and yet we have LNFSG.

LNFSG: I have to agree with the vocals on this particular song. While the contemporized music will be more on trend, Michael's vocals have a youthful sound compared to the others leaks that will appear on this cd in contemporized forms. That being said, his delivery is so energetic and contagiously joyful, it may very well be a surprise hit. The song is not sung aggressively like Blue Gangsta or such which may make it more acceptable to the masses who have not heard a hit song by Michael in some time.
 
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Re: News and discussion about new MJ album : Xscape, May 13, 2014.

More about the first single and promotion around XSCAPE

By Sjoerd Rojenga (LMJ)


This is a follow up story about our meeting with John Branca from the Michael Jackson Estate and the President and Marketing manager for Epic Records in the Sony building in Los Angeles..................................................


It was also mentioned that the new album will be promoted all over the world with special events being organized
in mayor (major) cities and countries. Most of these events are kept secret since they want it to be a surprise when they happen.



Last but not least;disc 2 of the Deluxe edition will have the original recording of all 8 songs on disc 1 and some other bonus material that was not mentioned.

I guess there will be some hours / days 'notice' about these events, or fans won't be able to attend...... Wonder if anything is planned for Easter weekend. I guess that may be too early....?
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

While it annoys the hell out of me that a single most probably isn't coming this week im thrilled there will be a video to go along with it. Could possibly be unseen footage of MJ in the studio![/QUOTE]



I really hope that's the route they take with any video that's slated to be released. Either that or something CGI or special effects or something along those lines.

I don't think any of the videos for "MICHAEL" made any impact whatsoever.

With technology nowadays, some really amazing things can be done for a posthumous artist's work, if only they take advantage of the opportunity :)

something like this? https://www.youtube.com/watch?v=yre5nBXAxyk
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

Not to mention that the Rod Serling sampling on Threatened to which it was compared to, was creative. They set old narration of a tv show to music. They took tons of samples from different Twilight Zone episodes and combined them in such a way that it ended up sounding as if Rod Serling was rapping. Not comparable to simply getting some existing vocals and editing them in without doing anything to them, imo.

Exactly. I love Threatened and how Serling's voice was turned into a rap on it. It was very creative. Using an existing 2Pac hit to bring attention to an MJ song that is just being released for the first time, would be just the opposite of creative. It would be a very cheap and uncreative attempt at selling records.
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

:fortuneteller: anything this week, I'm getting:bored: for :timer:
29 days to do
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

Rumors say that on Tuesday the first single comes out
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

I do not trust rumours. - I wanna hear it from SONY or The Estate!!
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

:fortuneteller: anything this week, I'm getting:bored: for :timer:
29 days to do

can't we negotiate the amount of days?
let's say 9 days and in return there won't be an early single release
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

Weather is great, holiday is coming - single is coming and less than a month the album drops!

Life is great!!!

It's all for L.O.V.E.
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

Weather is great, holiday is coming - single is coming and less than a month the album drops!

Life is great!!!

It's all for L.O.V.E.
^
do you think there'll be an Easter egg on michaeljackson.com on Easter weekend?
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

can't we negotiate the amount of days?
let's say 9 days and in return there won't be an early single release

:laugh:

or 5 days and we only get 7 songs and no videos?
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

^
do you think there'll be an Easter egg on michaeljackson.com on Easter weekend?

:lol: - that would be great!!

But I'd rather have a single this year. - Next year I can have a chocolate egg. :
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

What is the normal to do? - Release the single out of the blue - or release a statement about the single coming soon - OR to make a statement at the same time as the single is released??
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

rofl. on some "forums", they are uploading a fake album already.

tracklist:
01 - Love Never Felt So Good
02 - She Was Loving Me
03 - I Was The Loser
04 - A Place With No Name
05 - Do You Know Where Your Children Are
06 - Slave To The Rhytm
07 - Blue Gangster
08 - XScape
09 - All I Need
10 - I Have This Dream

funny thing is: 2nd one is a pure fake, some random person trying to sing. ROFL.
i reported those guys already.

old news. This was allready posted, few days ago...

http://www.mjjcommunity.com/forum/t...-May-13-2014?p=3981712&viewfull=1#post3981712
 
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Re: News and discussion about new MJ album : Xscape, May 13, 2014.

They had to release the first single already .. They must do a good promotion! :doh:
 
Re: News and discussion about new MJ album : Xscape, May 13, 2014.

I want a single now, but if they release a single late April, early May it has a better chance of staying high in the charts for the album release. It's good promotion but it's safe. Either way I can't wait !!!
 
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