Bubs
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Well they are the one who lead the Estate and would profit from greater income. And the 100M number is likely to generate a surge in sales as it is positive propaganda, specially if it ever is officially confirmed/proved.
Hahaa positive propaganda
When you hear you favourite band or musician (or any band or musician at all) announcement that they have sold 1 million albums, does that make you to run to shop to buy another album?
Positive propaganda doesn't work for me like that
Note, my purpose wasn't make fun of you, I just imagined the situation in my mind and that made me laugh.
I don't think it would make any difference to estate if Thriller sold 85 or 105, they can always spread their positive propaganda saying Thriller is best selling album in the world.