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Michael Jackson'sBadTo Be Honored At Pepsi/Billboard Concert
Posted byJoseph Lee on 08.21.2012
With Ne-Yo, Melanie Fiona and Swizz Beatz...
Billboardreports that Pepsi will continue to celebrate the 25th Anniversary of Michael Jackson'sBadwith a concert on August 29 at the Gotham Hall in New York City. Performances include Ne-Yo, Melanie Fiona and a DJ set from Swizz Beatz with additional songs from DJ Cassidy.
The event will be the end of Pepsi and Billboard's 2012 Summer Beats Concert series, which featured a performance by Katy Perry at the premiere of her filmPart of Me 3D, a Nashville concert with country group Gloriana and a performance last week from Pepsi spokeswoman[FONT=inherit !important][FONT=inherit !important]Nicki[FONT=inherit !important]Minaj[/FONT][/FONT]at New York's Roseland Ballroom.
The concert will also feature performances of the artists' current hits, including Ne-Yo's "Let's Go", a collaboration with Calvin Harris that was originally written as a European soccer anthem for Pepsi Max. Pepsi previously celebratedBadwith one billion limited-edition cans featuring Jackson, worldwide giveaways for special prizes like jackets inspired by theBadtour, tickets to Cirque du Soleil's Michael Jackson The Immortal World Tour and free downloads of custom remixes by dance producers like A-Trak.
Brad Jakeman, president of Global Enjoyment Brands and Chief Creative Officer of PepsiCo Global Beverages Group said in May: "Pepsi has always been at the forefront of pop culture, helping to shape the music landscape. This unique global partnership, around such a legendary music milestone, invites Pepsi fans from around the world to experience Michael Jackson's music in an engaging and very now kind of way -- it's a model example of how Pepsi's 'Live for Now' campaign can manifest itself in a way that resonates the world over."
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Read more athttp://www.411mania.com/music/news/...psi-Billboard-Concert.htm#RJgWPMGjTL1wgdFm.99