If The Estate and Sony wanted to "re-launch" Thriller again, to new generations and sort of bring it up again, they should for example, release a full music video of The Girl Is Mine with MJ and Paul in the studio singing. And that's just one idea for one song. Use unreleased footage. What's the point of it just laying around?
Would be so cool. Michael always so happy in the studio singing, it would bring a lot of positivity and "new" fans as everyone seems to want.
It's all about creativity. Not some random montage music video or something unrelated to MJ. They need real MJ footage to succeed for videos, not fan/other people stuff
So many opportunities. Release Thriller in 4K like the people want. Try imitate the launch of Thriller in the 80s but with new stuff