NatureCriminal7896
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mj_frenzy;4318222 said:Commercially, it made sense.
Although the "rappers on the album" concept does not add much value in his songs, yet this concept had some commercial purposes and benefits for Michael Jackson.
He did that as a way for him to broaden his audience, especially by attracting more (and younger) listeners, but also he did that so as to attract fans of the specific rappers.
For instance, with Heavy D’s rap section (‘Jam’ song), or, with The Notorious B.I.G.’s rap sections (‘This Time Around’, ‘Unbreakable’), Michael Jackson attracted more (and younger) listeners, but also fans of these rappers (this is known as crossover music).
Heavy D and The Notorious B.I.G. commercially were both very successful rappers at that time, and Michael Jackson took advantage of that.
Aside the commercial aspect, a rap section (performed by a guest rapper) in his songs also acts as a bridge in the song (and it also allows the song to breathe for a while).
true.