Guys I have a serious question to ask. Who is this release for? Iām not being facetious, Iām serious. The way they have āpromotedā and talked about this release, (especially during the early phase of this project) the impression I got was that they were trying to cater to the general audience by first and foremost putting out something that MJ is most recognized for and the general audience also recognize and love. Fair enough. So my question for this approach is how will the general audience even be privy to this when there has been no marketing, no push, nothing to incite the general audience or even put this on their radars. Minimal ads, no guĆ©rilla marketing, nothing.
So okay, letās go with the approach that this was made for the hardcore fanbase (as is the case with most anniversary releases anyways). So for this approach you actually need to give the hardcore fan base what they want and not re-sell old songs and trying to change the details about when songs was conceived and their initial purpose to try and fit a narrative. You donāt also do whatever the hell they were doing with the immersive event. You also donāt block fans on social media for expressing dissenting opinions.
So my question is, who is this really for? It seems to me that in their āeffortā to please everybody they alienated a big part of both parties. Itās just mind boggling how this has been handled.