AlwaysThere
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- Joined
- Jan 31, 2012
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High-level marketing efforts are usually reserved for projects that are geared towards the general audience, not hardcore fans who would already be privy to the project. And yet, including “Sunset Driver” and “Got the Hots” on disc 2, which casual listeners largely haven’t heard, is a controversial decision because it doesn’t cater to us. So, who precisely is this project for?What exactly are you trying to say here? That it's cool that the promotion for the release so far has been executed by a 14 year old with bad grammar on twitter? What does that have to do with people being annoyed about being resold music?
The marketing thing is quite simple and literally everyone else does it properly, like someone earlier said, they are inept.
Are we really pretending that the estates of George Michael, Prince, and the Beatles have done above-average marketing for their reissues? Press releases, a fun tease or two that gets no attention beyond the core fan community, and that’s it. That’s literally what the estate is doing. And one quick gander into any fan forum for the above listed artists will show that the argument that those estates aren’t pulling it off nearly as well as MJ fans insist.
I dunno. I just feel the inconsistency and complaints are totally out of proportion with the actual events. “They aren’t promoting a reissue to casuals, even though it’s supposed to be aimed at us!” What exactly is the expectation that isn’t being surpassed?