Is the promotion for "Michael" something you never saw before or is it just normal promoting?Do we see something special as a promotion?
always saw good promotion from Sony except for Invincible. This time i think they know/feel the importance of the record. I think (and I know) that in US people are going crazy. Protecting their job, tracks, strategy and studying everything.
We'll have the first airplay on radio from 6th to 9th Dec. , then TV spot from 9th to 23th Dec. Megastore are being letterally "full" of stand up, posters and everything related to the album right now as i speaking. TV exposed on the shelf of some biggest store will be used by Sony to show their TV ads exclusively, they made an exclusive agreement to do it with their advertisements inside magastores using all the TV screens you can see around you.
In my country already had a 50min TV special with the premiere of "One More Chance" last November 24th and the promotional expenses are "now" more than 3 times bigger than any other succesfull actual-singer like Shakira or Springsteen...
So.... i think it's a massive promotion right now.
Ele74
Hi Eleonora,
Can you say something more about "Behind the Mask"?
Ele74Thank you for your reply.
Do you know if there will be a new sort of promoting using the internet?
Yes, internet is already used for promotion... we're currently working with sony
for a viral campaign probably on michaeljackson.com, i don't know if every country has its own ideas to grow up.
Do you know if the booklet of MICHAEL will be a foldout?
If i remember well could be a digipack edition with 16 pages booklet. But I'm not 100% sure... that's all i know.
Will there be posters to buy?
There will be posters for promotion. Yes. To buy, i don't know... but it's a design that perfeclty fit the poster so I'm confident yes.... for now i can see some Black & White/color t-shirts with the cover MICHAEL to buy. Out mid december.
sorry again for all my questions, but I do know you are the "promotion" expert
Love
I thought 50 was on Monster, not Blue Gangster?
I'm just wandering if plans for an extended version of MICHAEL are still on the way
no one ever talked about an extended version of MICHAEL. (if extended means a record with more songs or different package with extra)
Ele74
Advertising has started on Facebook! I've seen two ads already for the new album on the ad bar to the left of my profile
It's only for people in Canada right now I'm told. It's done randomly country by country.
Also, since promotion has begun on I-tunes today, MICHAEL is now at #80 (up 50 positions today alone!)
It should hit #1 on most I-tunes by Dec 12th and stay there through the 14th
Ele74
Ele, not sure if I missed it or if you haven't mentioned them, but what's your honest thoughts on the vocals on cascio tracks? (to all members: I'm not looking for a discussion haha just eles opinion)
And is there any legitimate chance of Hollywood Tonight being made a single? I hope so..
And... Is there much more to discover from another day? Or pretty much just more of the same from what has leaked?
Thanks