So the opportunity of doing a really good musical number appealed to me, so I said to Mike, “Michael, instead of doing a video, can we make a theatrical short?” The intention was always meant to be that it would play in theaters. In fact, we had a deal with Disney, and it played with “Fantasia” before it was on TV.
ALLMEDIANY: Wasn’t it hard to fund it, though?
JL: Sony and CBS said they wouldn’t give us any money – they thought the album was over. And Michael said he’d pay for it, and I said, “Absolutely not! I’m not going to take your money,” because it cost almost $500,000 to make – that’s very expensive. So we raised the money from a brand-new cable network called Showtime – we got half the money, and they got the exclusive right to show that and “The Making of ‘Thriller,’” which was an hour together. They used to call it “The Making of ‘Filler,’” because they had to come up with an hour. Then MTV went crazy and said, “How could you do that?!” We said, “OK, put up the second half of the money, and we’ll let you show it for a while.” And that’s what happened, but before they showed it, it played theatrically. In fact, I got kind of screwed by the record company, because Frank DiLeo, who was Mike’s manager at the time, told me many years later that he’s the one who did it, which is he did the right thing for the record but he kind of screwed me. What he did was, they duped “Thriller” and they made many, many copies of it, and then gave it free to television stations all over the world. It was on TV constantly, which meant it wouldn’t be playing in theaters anymore – which upset me – but it did make the album triple its sales, and it did establish MTV. I mean, it’s responsible for a lot of things, but it was no one’s brilliant plan – it was just Mike wanting to turn into a monster.