^^^ all of the reasons why I'm saying people need to be CAREFUL about their wording here. Even if it's unintentional, that in combo with the overall goal of the album...selling a Michael Jackson album without Michael Jackson ...you just gonna be very cognizant of wording in my opinion. The promotion is essentially selling Michael Jackson without him being here - and just like the hologram with STTR, just like the NEW MICHAEL JACKSON MUSIC VIDEO ON TWITTER...the underhanded tone of all of this promotion is that either 1) "its like MJ is still alive!" or 2) "even though he's not here, it's still as good!" . Its a promotion tactic, which I totally get - it gets people to watch and look, it gets people's attention. So in that, you can't make it SO much where you actually cross that line of actually seriously claiming that its better or just as good.
So my example with xscape, its kinda like - because they weren't careful, the documentary came off very disrespectful to anyone who didn't really know what they were talking about or didn't interpret it the way you interpret it, because when you say a song is bad, there's not many conclusions people will jump to other than...the song was bad, not that the production was bad lol.
ANyway, like i said unintentional or not, folks should just be careful lol