At first I was disappointed when I read the title of this thread. However, I have started to think differently...
Maybe Sony are doing this (as well as their HEAVY promotion for Thriller 25 and KoP albums) because they know that the next Michael Jackson album is going to be HUGE and they want to be a part of it.
Maybe this is Sony proving to Jackson's camp that they are serious about promoting and being a part of his new album as they know that it will be a massive money maker.
I guess these albums were also tests for them to see if Michael can still generate sales (which clearly he can) and in the process, building hype for the next new album in case he does release it under Sony.
Just a thought....
I think so too