Re: Sundance Festival 2019 - Controversial MJ Documentary "Leaving Neverland"
It is also a massive advertisement for the documentary.
The current plan for the bus advertisements in London is not a terrible idea, as long as the timing is right and they don't advertise the documentary. BUT the impact will be UK only, and even then only a small part of the UK. This documentary's impact is global and that's why Taj's own documentary and those being produced for free by the online community may actually be more effective in the long run. I just hope some of the mainstream press pick up on the 'innocence' project and run features on it, because that's additional advertising for the project. A half page advert in a national newspaper is beyond the amount the project itself is likely to raise, so a mention in one of their reports could be great.
A QR code may be a useful addition (and wouldn't cost extra), but I'm not sure how many people would scan that on the side of a bus.
Personally I think it would be more effective to place ads in the metro as a priority.
People actually read the metro - they give it their attention, unlike buses - so they're more likely to take notice of any detail provided.
That way the ads can state some basic facts about WHY R&S cannot be trusted. Why they are lying.
IF there was a enough money try several themed adverts, covering money, honesty, bias, background/betrayal.
MONEY: they say it's NOT about money BUT tried to get a book deal. Suing the MJ Estate for Money AND still planning to appeal even now.
HONESTY: Lying in legal papers. Contradictions. Evolving stories over time. Misleading content. Stories copied from a 90s book. Wade saying he didn't know the MJ Estate existed (despite working for them and discussing Cirque Du Soleil with them).
BIAS: Quote from Dan Reed about NOT interviewing anybody who would contradict his story. His documentary contradicting legally documented facts.
Background/betrayal: Legal declaration that they were never abused. Testifying in court. Wade media interviews.Wade's ongoing contact and friendship with MJ - the barbecue in 2008 etc.
Any metro/bus or other media ads must be timed very carefully, and I don't know what the best option is.