The media may ignore the press releases but fan clubs will not.
Remember that all these people now seek to sell stuff to MJ fans. If MJ fan clubs team up, say 2 or 3 and are releaseing press releases, then people like Schmuley and the rest will know fans don't like their garbage. Who are they going to market it too if teh core fanbase is calling them out?
Will they sell the books to MJ haters?
The press releases can be ignored by the media, but they can be circulated through MJ clubs in all countries and languages, since brief statements are easy to translate.
Think of this, when an Elvis book is put out, how many of you go out to buy it? The book is mainly targeted to teh Elvis fans.
But if the core Elvis fan clubs are circulating press releases calling out the writers and giving helpful information? how many will buy it?
Also commentary e.g. in Amazon can reference such press releases.
Just because the media will ignore it doesn't mean we take a defeatist attitude. Those fans who care to find out who the writers are, will research and come across the press releases.
Since MJ's passing, fans have been in a defeatist mode, but this needs to change and fans need to be more proactive.
We would all know that when it comes to MJ, its fans who matter and we should circulate the truth among ourselves, even as a reminder.
Then these people seeking to profit off MJ with negativity will have a few less books to sell when fans are knowledgeable via press releases circulated through fan clubs.
Press releases among fan clubs are more effective than a forum thread simply discussing say Deiter or Schmuley again, the pros and cons and their opinion and slander.
A statement is just that, solid, informative and to the point, no beating around the bush.
Then after that, fans can open threads and discuss.
Infact, with a press statement, fans are saved having a lengthy discussion over some of these rats that walked into Michael's life each time they speak. Because the new fans are brought upto speed and existing fans are reminded of the truth and these people's profile in a short condenced statement.