Exactly. I saw very, very, very little promotion for Bad 25 so naturally it didn't do that great. Immortal is coming to my city soon and I've seen ads everywhere, taking up a full page in the most-read newspaper, ads on TV, ads on the radio and I've actually heard people talk about it and show considerable interest ! Hell, I know a number of people who have bought tickets already. That is how powerful advertising can be and why it is even more essential now that Michael is not here to promote the albums himself.
The promotion was so far and in between. The promotion should've started in June and ended in October or December:
MY IDEA:
June- CD/7' single re-release of "I Just Can't Stop Loving You"
- Launch of Pepsi cans
July- Unveiling of tracklisting
- 30 second commercial aired on various stations, Michaeljackson.com,Vevo, Vimeo, Youtube,
and LegacyRecordings.com
August- CD/7' single re-release of "Bad" single
MTV rebroadcast of "Behind The Beat: Michael Jackson On Tour"
MichaelJackson.com/VEVO uploads "The Magic Returns" 1987 CBS special
Printing of adverts in various magazines
BET broadcast of "Bad: The Short Films"
September- Release of Bad25 and Live At Wembley
- Michael Jackson on the cover of Billboard magazine
- Michael Jackson story in Waxpoetics magazine
- Michael Jackson story in Vibe magazine
- Greg Phillinganes interview in Ebony magazine
- Matt Forger, Bill Bottrell, and John Barnes interview with Superdeluxeedition.com
October- Broadcasts of "Bad25" documentary around the world
December-DVD and Blu Ray release of Bad25 documentary