HIStory
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I will only quote the MTV execs here.
MJ put them on the map. So they can have a seat with their disrespect.
And Beyoncé can have all the awards of the world and her fans can use them to brag against her contemporaries but it becomes ridiculous when they start using them as a way to brag against legends like MJ. No Moonman, no Grammys, no nothing will make Beyoncé bigger than him and even she knows that.
After Billie Jean, Jackson’s Beat It followed the same year. Next came Thriller, a 14-minute short film, and the first of its kind. "For the first time in the history of MTV, we spotted big time ratings spikes," says Garland. "We were averaging back in those days like a 24 hour rating of 1.2, but every time we would play Thriller, we’d jump up to an 8 or 10. We learned a lot about programming."
Jackson‘s videos helped break the color barrier at MTV. More videos by Black artists, most notably Prince, were then aired.
"Fortunately, Michael Jackson helped us to redefine the musical parameters of MTV, "says Brindle, "and to help its audience become accepting of a more diverse group of artists and genres".
MJ put them on the map. So they can have a seat with their disrespect.
And Beyoncé can have all the awards of the world and her fans can use them to brag against her contemporaries but it becomes ridiculous when they start using them as a way to brag against legends like MJ. No Moonman, no Grammys, no nothing will make Beyoncé bigger than him and even she knows that.