Michael Jackson's estate generates estimated $783 million since King of Pop's death one year ago
By Jim Farber
DAILY NEWS STAFF WRITER
Monday, June 21st 2010, 4:00 AM
The bright memory of Michael Jackson hasn't dimmed a watt in the year since his death. Neither, it seems, has his earning power.
In the 12 months since his demise last June 25, the octopus-like arms of Jackson's media empire have generated deals we estimate to be worth an "are-you-sitting-down" figure of $783 million.
It's a gargantuan haul, certainly large enough to plop Jackson on top of Forbes Magazine's ghoulish annual list of "Top-Earning Dead Celebrities." (This year's list comes out in October).
Jackson already made last year's list -- at No. 3, behind winner Yves Saint-Laurent (with $350 million) and Rogers & Hammerstein (at $235 million), and just ahead of Elvis ($55 mil). Jackson earned his place with a take of $90 million, a not-too-shabby sum considering it measured just the three months following his untimely demise.
It's
important to note that our jaw-loosening estimate for Jackson's one-year haul doesn't involve all the money his work and image have generated in that time. Here's what it does include:
1. CD sales
2. The movie "This Is It"
3. The subsequent appearance of "This Is It" on DVD and Blue-ray
4. A new Sony deal that funnels money to the estate for years' worth of future releases and projects
5. Key parts of his publishing
The last mentioned piece of the puzzle includes moolah fueled by Jackson's 50% stake in the Sony/ATV catalogue, which has the publishing rights to songs by everyone from the Beatles to Taylor Swift. That catalogue is believed to generate up to $80 million a year, half of which goes to Jackson, according to USA Today.
In addition, Jackson owns most of Mijac Publishing, which controls his own recordings. Though the L.A. Times reports the company has a value of $75 million, it's not known what yearly profits those rights have thrown off during this moment of intensified interest. However, Billboard's publishing expert Glenn Peoples says those figures could add "tens of millions of dollars" to our tally.
Neither does the $783 million figure involve the sums which billow in from merchandising, a source which remains the largest income spigot for many departed celebrities. Those figures didn't make the cut because they can't be clearly defined. Rest assured, however, that in Jackson's case they're gynormous, especially since superstars commonly command between 70% and 90% of profits from merchandising.
At the same time,
our kingly estimate for Jackson's earnings takes into account the total gross generated by the aforementioned aspects of his work. Meaning we're talking about money created for all interested parties, not just his own estate, which gets just a cut of each deal. More, Jackson's estate has to square away his oft-reported debt, which has been estimated to be as large as $500 million. Still, measuring the sums that can be known makes an undeniable point - that Jackson remains an earnings colossus.
In terms of "This Is It," Sony Pictures says the flick made $72 million in U.S. box office sales. Worldwide, the company puts the film's grosses at roughly $103 million. That makes "It" the top grossing concert movie of all time, beating the previous champ: Miley Cyrus 3-D concert flick from 2008 by nearly a third. In its DVD and Blue-ray version, "This Is It" enjoyed revenues of nearly $43 million, based on 2.7 million units moved, according to Sony.
In terms of album sales, Jackson sold 8.9 million CDs in the U.S. between his death on June 25th and the end of '09, according to Rolling Stone. The Wall Street Journal has reported that he moved 31 million worldwide through last Dec. 31. This year, Jackson moved just over 723,000 albums in the United States, according to figures from Nielsen/SoundScan. The worldwide numbers, and downloaded single sales for the full year, won't be released by either Nielsen/SoundScan or Sony/BMG Records until June 30th, one week after the first anniversary of Jackson's death.
Still, from the sales figures we already know, we can estimate a profit to the estate of roughly $62 million. That's because a star of Jackson's stature probably gets a royalty rate of about $2 per CD. If we estimate the total amount of money created by known CD sales -- figuring $10 generated by each disc -- the total tally generated would come to nearly $320 million. And that's not counting international sales for 2010.
The other trenchant factor in Jackson money stream has to do with a deal, reported back in March, in which Jackson's label, Sony, will pay the estate a reported $250 million (doled out over a number of years), for dozens of never-before heard Jackson songs. These include songs for a "new" album, scheduled to go on sale in time for Christmas. The deal also covers reissues of classic Jackson albums, plus remixes and DVDs of his videos.
For its quarter billion dollars, the company also bought the right to licence Jackson's material for video games, films and other theater ventures, like a possible Broadway play or a Vegas show based on his music by Cirque Du Soleil (a la the Beatles' "Love"). Already the video game part of the deal has paid off for Sony/BMG. Last week, game developer Ubisoft announced a new singing-dancing program that will use Jackson's music and image in a game playable on Playstation 3, X box, and Wii devices.
That particular pact tips off what could be the most significant ongoing boost to Jackson's fiscal power. Whatever new machines and media delivery systems develop from this point on will be able to sell some piece of the Jackson magic, ensuring that M.J.'s financial legacy will loom as large as his creative one, essentially, forever.
jfarber@nydailynews.com