Well, they don't seem to have generated a lot of press mileage from Cannes, but there is an LA press release today:
From this extract, it looks as though they haven't got the distribution sorted out yet.
http://www.reuters.com/article/2011/05/19/idUS137476+19-May-2011+MW20110519
LOS ANGELES, CA, May 19 (MARKET WIRE) --
Franck Rouas, president of international perfume company Julian Rouas Paris, Inc. (JRP), and company CFO Zach Cole attended Cannes
International Film Festival with business partner Joseph Jackson tocelebrate the upcoming launch of JRP-Jackson, a tribute perfume line in
memory of Joe's son, Michael. A portion of proceeds from the new fragrance line will be donated to charities favored by Michael.
Rouas and Cole were on-hand for Mr. Jackson's press conference at Cannes to unveil exclusive details about the luxury his-and-hers fragrance line,
which includes "Tribute" and "Legend," as well as an upcoming unisex fragrance; both "eau de parfums," which are currently being manufactured and bottled in Grasse, France, will make their official debut with "A Night to Remember," the JRP-Jackson launch party on June 9, 2011 at Caesars Palace Las Vegas Hotel & Casino.
JRP and Mr. Jackson secured the JRP-Jackson partnership last December, signing a seven-year contract. JRP is currently in negotiations with
several international licensing companies and distributors to bring the JRP-Jackson fragrances to North American, European and Asian markets.
"I've launched many 'celebrity' perfumes through the years, but this one holds special significance because it's a personal tribute to Michael from his father Joe," remarks Rouas, who actually broke into the perfume industry after aspiring to create a fragrance in memory of his grandmother. "Conceptually, each ingredient is inspired by Michael's story. Collaborating closely with Joe, we strived to craft an essence that sincerely captured the beauty Michael brought to the world and the beauty Michael saw in the world."
There is some
video from the party here: (starts from about 1.57) Don't quite know what to make of it. (See the MJ 'statue'....???????) ...The video's mostly in French, but still worth seeing the 'setting'. I thought they were not supposed to 'use MJ's image' for commercial gain! (Apologies for the inexpert image management with lots of white space.)
http://www.youtube.com/watch?v=Q5__MgvKelA
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