I just realized that a lot of record companies make their artists record certain songs. Like they say you have to have a love song, or a dance song, etc.
So I have a few questions:
1. Did Sony ever do this to Michael? Like tell him what kind of songs to create. Or did he have complete control?
2. What happens when an artist doesn't record what the company wants them to?
3. And if Michael had complete control, how does the record company decide who and who doesn't have control over the songs they make?
The whole issue around artistic control is a grey area in almost every case. Even, when an act has full artistic control, the label will have the right to reject an album on several grounds (which is detrimental for both parties) . So, in reality, there is some to and fro when it comes to control and release of a final product. Acts, who are smart, will take the advice of their label and management and try to accommodate it because it is pretty foolish to get on the wrong side of your label (as MJ spectacularly did with Sony for the Invincible album).
So, to answer your question…
1) See above. I suspect Sony actually tolerated the inclusion of tracks on the Invincible album. As per some older threads I have written in, I was working with Sony UK/Europe for the Invincible campaign in a limited capacity, but recall there was unease about how bloated Invincible was and if it was possible to trim the album and save some tracks for’ b-sides’ of singles.
I recall hearing from one of the UK leads some feedback from the US label that it was the album MJ wanted and so it would not be trimmed. That was some ‘off the cuff’ commentary I recall but I see no reason to not believe it. Also, we did actually get a left over track (‘Shout’j for use as a bonus track for the Cry single. I can’t remember how we got ‘Shout’, but it was quite unexpected given MJ rarely allowed for ‘b side’ material.
So, at least with Invincible it seemed Mj got what he wanted, but given most reviews found the album too long that was not necessarily a good thing commercially speaking.
2) If they are smart, the artists listen to their label and take their advice. E.g, In 2000 Bon Jovi handed in their ‘comeback’ album, the label did not hear a hit so connected the band with some outside songwriters like Max Martin and the result… It’s My Life, a huge smash hit single.
If the artists wants to be stubborn, then they risk getting less support from their label with promotion (after all, you can’t expect a label to throw money into something they have little confidence in).
in extreme cases, the label will reject the album and the artist has two options: 1) plays ball and starts a new project with guidance from the label 2) have a stand off where both lose until there is some compromise on both sides. E.g, Def Leppard wanted a covers album to be released as part of their contractual count of studio albums but the label rejected this, but then an amicable agreement was reached where the covers album came out but only if the band agreed to release and support a new Best Of compilation.
3) As per above, an act may have complete artistic control like Prince, but as we all know, the label can ultimately turn down the album or minimise support for it.
I am inclined to think MJ did have a lot of control, how could he not, he was for a long time the biggest popstar on the planet. But, as with Invincible, that was no good thing.