Interesting. At the end of 2018 they (said they were) doing so well.
''Under Editor-in-Chief Lucy Kaylin, O, The Oprah Magazine continues to fire on all cylinders. Circulation is up to nearly 2.4 million, and the Hearst title remains one of the top 10 monthlies at the newsstand''.
I think the new online version had about half this circulation. Not clear what proportion would be new vs existing subscribers.
The December 2020 issue will be the publication’s last. (O has been in production since 2000.)
O: The Oprah Magazine to Cease Regular Print Publication
The joint venture between Oprah Winfrey’s Harpo Inc. and Hearst Magazines marked its 20 year anniversary in April and is known for covers featuring the media mogul and its annual Oprah's Favorite Things gift guide.
https://www.businessoffashion.com/articles/professional/oprah-o-magazine-hearst
-----------------------------------------------------------------------------
A bit of extra info from RF today:
I told you on Saturday night that Hearst was shutting down the print version of Oprah’s O Magazine after 20 years. There’s no word on why exactly except that print magazines are coming to an end, Hearst doesn’t care, and is staying in business with Oprah at least tangentially so it doesn’t look like a total disaster. The website will carry on without the bound magazine.
A spokesman for Hearst sent this to me tonight after no response all day. The theme is they’re all going to lean into things I guess until they fall over. The corporate line is sad. Wait til we hear about all the layoffs.
“To clarify since I think some reports have been a bit misleading, the brand is not going away, it is reinventing how it delivers Oprah’s unique perspective on issues including health and well-being, climate change and social justice while continuing to lean into moments that are central to the brand’s DNA. This is a natural next step for the brand, which has grown to an online audience of 8 million, extending its voice and vision with video and social content. We will continue to invest in this platform as the brand grows and evolves into one that is more digitally-centric.”
https://www.showbiz411.com/2020/07/...al-so-it-can-lean-in-on-health-and-well-being
-------------------------------------------------------------------------------------
Just for fun, I noticed that the mag. has a recent article titled 'What is a narcissist'. The writer doesn't mention if they ever met Wade.
Excerpts:
They love bathing in themselves—their accolades, dramas, ideas, and even victimhood...... "You might hear the language of, 'Nobody does it like I can...' or, in cases where the narcissist is wallowing in their troubles, it could be, 'Nobody understands what I'm dealing with...' or they may remind you over and over of how strong they are''....
"Narcissists see other people as pawns to get to where they want to go. They may never admit it, but they are the most important person in the room and everyone else is just an object to manipulate or a place to dump their problems.''
When they want something, they expect automatic concession—whatever the day, the hour, or the circumstances.
If you assert yourself, prepare to encounter their wrath. The type to launch smear campaigns or call upon humiliation tactics...
Admiration, praise and validation—those make up a concoction that is their literal lifeblood. "The minute you compliment them, it intoxicates them so much that they will almost pry for more validation.''
http://www.oprah.com/inspiration/what-is-a-narcissist_1