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Top 10 Mobile TV Moments: Michael Jackson’s Death, World Cup Lead

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Top 10 Mobile TV Moments: Michael Jackson’s Death, World Cup Lead

Image by Getty Images via @daylife


MobiTV released an interesting list yesterday that sheds light on what kinds of live events drive people to watch television on their phones. Turns out it’s really not that different from what drives humanity in general: Death, sex and soccer. Or as Mobi put it:
The result is a list of the ten most-viewed live events in MobiTV’s history, among them a major mea culpa, the biggest soccer match in four years, one wedding and a funeral:
​
Coverage of Michael Jackson’s death and memorial took spots 1 and 4, respectively. The United States vs. Algeria 2010 World Cup Soccer match was 2. Other notables: President Obama’s inauguration took a high spot, but the Sarah Palin vs. Joe Biden debate beat out Obama vs. McCain. In the marriage vs. divorce category, Tiger Woods’ confessional press conference beat out last month’s Royal Wedding.
A spokesperson for Mobi said the rankings didn’t come with actual viewer numbers because phone companies generally don’t release that information. But for some sense of scale, Mobi’s CEO Charlie Nooney told me in an interview two months ago:
Last year alone MobiTV delivered more than 1.5 billion minutes of content to its base of 15 million managed subscribers, up from 9 million at the start of 2010.
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That Jackson’s 2009 death remains number 1, then, shows just how large of a news story that was — and what time of day it broke. For many people in the U.S., the news arrived during work or commute-home hours. On the other hand, the debates do not fit that model — they were held when most people are expected to be home. Maybe soccer moms and dads at games and practices drove up those Palin vs. Biden numbers.
More universally true is that information itself does not necessarily spark mobile television traffic — something specific has to be happening. Press conferences, debates, matches dominate the list.
Longer-developing stories — such as the Arab Spring and the financial meltdown — didn’t make the cut. There is not a singular moment in those stories. MobiTV’s blog post rightly makes the correlation between its list and the where-were-you-when effect. It could be that such memories will increasingly include breaking out the smartphone and tuning in.
Here’s the list in full:

<TABLE border=1 cellSpacing=0 cellPadding=0><TBODY><TR><TD vAlign=top width=47>Rank</TD><TD vAlign=top width=396>Event</TD><TD vAlign=top width=114>Date</TD></TR><TR><TD vAlign=top width=47>1</TD><TD vAlign=top width=396>Michael Jackson&#8217;s death</TD><TD vAlign=top width=114>June 25, 2009</TD></TR><TR><TD vAlign=top width=47>2</TD><TD vAlign=top width=396>United States vs. Algeria World Cup 2010 live soccer match</TD><TD vAlign=top width=114>June 23, 2010</TD></TR><TR><TD vAlign=top width=47>3</TD><TD vAlign=top width=396>President Obama&#8217;s inauguration</TD><TD vAlign=top width=114>Jan. 20, 2009</TD></TR><TR><TD vAlign=top width=47>4</TD><TD vAlign=top width=396>Michael Jackson&#8217;s memorial service</TD><TD vAlign=top width=114>July 7, 2009</TD></TR><TR><TD vAlign=top width=47>5</TD><TD vAlign=top width=396>Japan earthquake and tsunami</TD><TD vAlign=top width=114>April 11, 2011</TD></TR><TR><TD vAlign=top width=47>6</TD><TD vAlign=top width=396>Sarah Palin/Joe Biden vice presidential debate</TD><TD vAlign=top width=114>Oct. 2, 2008</TD></TR><TR><TD vAlign=top width=47>7</TD><TD vAlign=top width=396>Tiger Woods&#8217;s press conference</TD><TD vAlign=top width=114>April 5, 2010</TD></TR><TR><TD vAlign=top width=47>8</TD><TD vAlign=top width=396>Barack Obama/John McCain presidential debate</TD><TD vAlign=top width=114>Oct. 15, 2008</TD></TR><TR><TD vAlign=top width=47>9</TD><TD vAlign=top width=396>Dallas Cowboys/New Orleans Saints Saturday Night Football</TD><TD vAlign=top width=114>Dec. 19, 2009</TD></TR><TR><TD vAlign=top width=47>10</TD><TD vAlign=top width=396>Will & Kate&#8217;s Royal Wedding</TD><TD vAlign=top width=114>April 29, 2011</TD></TR></TBODY></TABLE>



http://blogs.forbes.com/michaelhump...oments-michael-jacksons-death-world-cup-lead/
 
title of this thread makes me feel its like the first time i heard it. i read it and it still doesnt sink in. its so wrong and unbelievable
 
how do I supposed to respond to the news.. I'm so used to getting all excited for Michael beating records.. screaming out YAY MIKE DID IT AGAIN.. This is one I wish Michael did not have to do. :( Not in this way
 
This sounds so showbiz-like, which makes it that gross. You put Jackson's death and his memorial service up there with the World Cup event, and the grotesque heightens like crazy. Like, why do I have to care or know that someone's death coverage was viewed the most, or that it was via Mobile TV, and especially if this is 'news' from the media? The media had killed him slowly and surely lots of times before with their pen and words, and the ratings they're still receiving, the online hits etc. are sky high.

They can eat it.
 
elusive moonwalker said:
title of this thread makes me feel its like the first time i heard it. i read it and it still doesnt sink in. its so wrong and unbelievable
Click to expand...

marebear said:
I don't like this. It just breaks your heart all over again.
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KOPV said:
how do I supposed to respond to the news.. I'm so used to getting all excited for Michael beating records.. screaming out YAY MIKE DID IT AGAIN.. This is one I wish Michael did not have to do. :( Not in this way
Click to expand...


All of the above.....this is one thing I'll never get over.
 
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