I agree with the article for the most part but I don't think the issue needs to be divisive. It may simply have to come down to how the Estate markets future projects.
I don't think the Estate should market the music as new MJ music (if indeed that is what they have done). It is not new in the traditional sense of the word and its largely people's interpretation of and experimentation with Michael's music. Which is fine. But call it what it is. (Although why we thought it would have been Michael is beyond me. How likely is it that there would have footage of Michael performing a song that he never released as a single?)
Same with the hologram - it was not Michael but a representation/interpretation of him. Which is also fine, if you state that upfront.
As a fan, I am not interested in people's interpretation of Michael's music. At some point I may be, but not right now. And I will gladly support a release of demos (raw and unfinished) with accompanying notes/interviews that talk about the process, and that put the music in a proper context, adding gravitas to Michael's legacy as an artist.
I do not agree that we need to leave Michael's work alone. His estate has to make money - that's their job. In order to do that they do have to find new and innovative ways to connect with casual fans and the general public (especially that prized demographic of buyers). With that innovation and exposure Michael's very lucrative brand could diminish. And no matter what people say about Michael is brand STILL brings in big money. The Estate just needs to get the balance right. No doubt this will trial and error for a few years to come.
But you know, I say all that to say - that hologram has hit home because what it was lacking showed us what we are all missing - the power, the energy, the magic of Michael on stage. We miss it. Casual fans miss it. Even some critics miss it. That man had something indefinable and unrepeatable. No-one performing today has that. We all miss the feeling of anticipation of a new video or performance or feeling of elation and excitement afterwards (just like the article said). It is most poignant now, approaching the 5th anniversary of his death.
The entertainment needs someone for whom we can all focus our attention and say with awe "this is proof that we can be and do so much more!"
At least, that's what I think. LOL.