URLwww.vevo.comSloganMusic Evolution Revolution!Commercial?YesType of siteVideo hosting serviceOwnerUniversal Music Group, Sony Music Entertainment and Abu Dhabi Media CompanyLaunched8 December 2009, in the USA and CanadaAlexa rank13,017Current statusActive
Vevo is a music video and entertainment website. It is owned by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media Company.[1] The service was launched officially on 8 December 2009.[2] The video hosting for Vevo is provided by YouTube, with Google and Vevo sharing the advertising revenue.[3] Vevo offers music videos from three of the four major record labels, Universal Music Group, Sony Music Entertainment and EMI.[4]
One of the reasons cited for the launch of Vevo is the competition that music videos have on YouTube. Warner Music Group apparently removed its content from YouTube in March 2009 for this reason, but is said to be considering hosting its content on Vevo.[5] The concept for the site is described as being a Hulu for music videos,[3] with the goal being to attract more high-end advertisers[6]. It is believed that some advertisers are ambivalent to hosting advertising on the YouTube site alongside user-generated video.[3] In the future, the site could host more than just music videos, such as editorials, other types of videos, and user-generated content.[3]
Universal registered the domain name vevo.com on 20 November 2008.[5] Sony Music Entertainment reached a deal to add its content to the site in June 2009.[7] On 18 November 2009, Vevo announced that the service would be launched at a party in New York on 8 December.
Like YouTube, Vevo uses the Flash video format for its content. The player size is 850 x 480 pixels, which is designed to offer higher picture quality than the current default formats on YouTube.[8]
The Vevo website is currently available only to viewers in the United States and Canada. Viewers with an IP address outside these countries will see the message "We're sorry, VEVO is not currently available in your country. Please stay tuned." The Vevo artist channels are available to view worldwide on YouTube.[9]
[edit] References
- ^ Abu Dhabi Media news archive ^ "Queen Rania calls on music world to support 1GOAL education campaign". 2009-12-10. http://www.tradingmarkets.com/.site/news/Stock%20News/2716825/. Retrieved 2010-01-06. ^ a b c d Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site". CNET News. http://news.cnet.com/8301-1023_3-10188600-93.html?tag=mncol;title. Retrieved 2009-04-09. ^ "VEVO announces agreement with EMI Music". 2009-12-07. http://www.emigroup.com/Press/2009/press132.htmaccessdate=2010-01-11. ^ a b Van Buskirk, Eliot (2009-03-05). "Google, Universal Ponder Major Label-Only YouTube Spinoff". Wired News. http://blog.wired.com/business/2009/03/universal-googl.html. Retrieved 2009-04-09. ^ Rosoff, Matt. "Vevo CEO confirms it's all about business". CNet News. http://news.cnet.com/8301-13526_3-10413316-27.html. Retrieved 2009-12-17. ^ Sandoval, Greg (2009-06-04). "Sony joins YouTube and Universal on Vevo video site". CNET. http://news.cnet.com/8301-1023_3-10257359-93.html. Retrieved 2010-01-12. ^ "The Vevo Video Player". Vevo. http://www.vevoblog.com/2009/12/. Retrieved 2010-01-03.
- ^ List of Vevo artist channels on YouTube
- Vevo Homepage
- Vevo Official Twitter Page
- Official Vevo Blog
- Vevo Partners with Abu Dhabi Media Company
- Vevo launches but is it really a big deal?
- Vevo music video service hits the Web Dec. 8
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