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In ironic movie news (Updated)

Victory2004

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How do you take revenge on a little low-budget horror film that surprisingly beat your own big-deal horror franchise entry at the box office? You sign on to direct the sequel to that sleeper hit, obviously. This almost seems to be what editor-turned-director Kevin Greutert is doing, as The Hollywood Reporter has announced he's Paramount's choice to helm Paranormal Activity 2. Greutert has long been a part of the SAW franchise, serving as editor on parts one through five and director of last fall's SAW VI, which disappointingly debuted at #2 on the box office charts behind the first Paranormal Activity. Somewhat ironically he has been hired for a movie set to compete with the next SAW this October.
 
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It's a move that ratchets up the rivalry between Paramount and Lionsgate for Halloween 2010 dominance. SAW franchise partners Twisted Pictures and Lionsgate have just exercised an option and installed SAW VI director Kevin Greutert as director of SAW 3D, the seventh volume of the fright series. That blocks Paramount, which had hired Greutert to direct Paranormal Activity 2. Both films are set for release on October 22nd, and the move came after Paramount set that date. Meanwhile Twisted Pictures, which held an option on the director from back when he helmed SAW VI, bumped previously announced SAW 3D director David Hackl, who directed SAW V and who will be assigned another film quickly, sources tell me. Both directors have been involved in the Saw films from the beginning. The rivalry between the films began last fall, when Paramount's sleeper hit Paranormal Activity bloodied Twisted/Lionsgate's SAW VI at the box office en route to a $150 million worldwide gross on a $15,000 budget. It will be interesting to see how Paramount responds.
 
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