Let’s say you were given an unlimited marketing budget to promote Invincible, and MJ was completely willing to do whatever you suggested...
Unlimited budget? OK.
First I would release Invincible 22 (because that's this year and we waited long enough). It would contain the equivalent of at least 2 or 3 CDs of rare and unreleased tracks. All seriously mastered by some serious "audiophile" company (can be MoFi if they promise they stop delivering damaged records...), and this could involve some people from various MJ communities who area bit serious about sound quality
(I thought of mentioning names here but I don't know everyone and I didn't that would necessarily be a good thing in the end.)
The whole thing would be in a humongous package, on 45 RPM 12 inch vinyl, CDs, SACDs, FLAC files on USB supports (or better)...
I'm not sure what goodies from that era could be included, but I'm thinking of a Martin Bashir voodoo doll... maybe some other cool things like... a piece of chalk (but with MJ's HIStory logo on it, because it would look cooler).
And also each album will come with some NFTs... wait no, not NFTs... well maybe NFTs, but mostly some Invincible Coins, a new cryptocurrency with some (very) smart algorithm and mechanisms to regulate it's value.
As for promotion, I would make sure most songs from the album and some from the bonus get "short films" involving cats, very cute cats. And some songs would get TikTok videos with Branca dancing on them... because he can use his new TikTok starpower...
Then, since I have unlimited budget, I would simply start purchasing as many albums as possible myself. So more albums will produced, and so I will be able to buy even more. Life would become as the game "Cookie Clicker"
(don't try it, it's a pure time waster... but if you like if, the same exists with paperclips or something like that) but with Invincible CDs instead of cookies...
The album will attract so much attention from its sales numbers that everybody will want to have it (because it's well-know that if an album sells more it's better... likely.... maybe... potentially... someone should check... well it may be true for MJ's albums?) .
The issue is that doing so with my infinite budget, I will have generated soooo many dollars that it won't be worth anything anymore. The US government will try to stop the album but it will be too late. The Invincible Coin will slowly replace the USD, and the EUR, and the CHF and any currency you may think of. Theoretically, there should also be too many Invincible Coins... but the trick is that people will be able to burn their Invincible Coins to get more copies of Invincible. It will be considered super cool to have many copies of the album, it will be considered as a sign of wealth and success... to show off to your friends, to find mate(s)... They will be used in therapies... people will bath in Invincible CDs to cleanse their souls!
And right, that's how you promote an album...
Oh wait, I got something wrong, when you said Michael agreed, you mean that this is supposed to happen in 2001? Not in 2023?