yeah..it's a generic phrase, but never trademarked, until the week after the original preview premiere of This Is It. there is growth in realizing that there are many who envied Michael for his many victories in lifel we do think of him with this phrase now, and suddenly, it's trademarked by somebody else, right after the movie premiere, when people with big money could see the premiere before the general public. with all the opportunism that came after his death, and all the people chasing him for money during his life, the conclusion is logical and consequently, not a faulty conclusion. MJ was a wellspring of originality, and had the magic uncanny ability to make the unoriginal, his own, as well. he didn't trademark everything, and i saw many scoop up his leftovers.