Adele's '25' Hits Diamond Status in Less Than a Year

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Adele was presented a plaque celebrating the 10x Platinum (Diamond) certification of her latest album 25. The presentation took place on Sept. 22, 2016 at Madison Square Garden where the artist just completed a six-night stint.


Adele is once again in a league of her own. In an era when mutli-platinum album sales are typically reserved for an elite group of artists, the British singer has reached a career pinnacle that most superstars are lucky to summit once, to say nothing of doing it twice in a row.
According to the RIAA, Adele's smash 25 reached diamond status last Thursday (Sept. 22), certifying it for 10 million in sales in the U.S. alone. She received the 10X Platinum plaque on the final night of her six-show stint at Madison Square Garden.

On the strength of the seven-times platinum single "Hello" as well as hit singles "Send My Love (To Your New Lover)" and "When We Were Young," 25 reached diamond in a little over 10 months. Her previous album, 2011's 21, propelled by hits "Rolling in the Deep" and "Someone Like You," took almost two years to hit diamond in November 2012. Adele continues her sold-out North American tour, which runs through a Nov. 21 date in Phoenix, Arizona.

http://www.billboard.com/articles/c...ts-diamond-status-10-million-less-than-a-year
 
On the same day that the RIAA announced on its website that 25 had hit diamond status, the organization also revealed a number of additional new certification that Adele’s music has earned.
Her previous record, 21, has now moved at least 14 million units here in America and her debut title 19 has just been certified triple platinum.

In the singles department, Adele has some more plaques coming her way as well, as lead 25 single “Hello” has now been certified seven times platinum, while follow-up cut “When We Were Young” has just now earned its platinum status. It’s likely that her latest top 10 hit “Send My Love (To Your New Lover)” will also eventually collect the same award.

http://www.forbes.com/sites/hughmci...ng-10-million-copies-in-the-u-s/#5b2f33f46a31
 
Delighted for Adele. She's been an important artist for the record industry at a time where it's in such decline. MJ's Thriller revived a dwindling market in 82 and completey reenergised the record industry. Obviously Adele will never sell those kinds of numbers with the Internet but she's still had phenomenal sales despite it.
 
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