The fact that the “King Of Pop” title originated from Michael’s camp was confirmed by multiple accounts over the years. There is really no point in arguing with it. 1. From the Rolling Stone article "Michael Jackson's dangerous mind" (1992): "Which explains the November 11th, 1991, memo, typed on MTV Networks letterhead, that was circulated among the MTV staff the week before "Black or White" was first shown. The memo directed all on-air personnel to refer to Jackson as "the King of Pop" at least twice a week over the next two weeks. It also thanked staff members for their cooperation, adding that "Fox and BET are already doing this." "The fact is that a lot of people have changed their names recently," says Tom Freston, chairman and CEO of MTV Networks, in defense of the company's actions. "M.C. Hammer is now Hammer, and Michael Jackson is 'the King of Pop.' Who are we to stand in front of the wheels of progress? Whatever they want to call themselves, we try and oblige." So MTV and the others dubbed him "the King of Pop" and showed his video, and the world went crazy." 2. Taiwanese music promoter remembers Dangerous tour: "He remembered that Michael especially requested the 'King of Pop' title had to be included on the promotional posters, clearly showing that Michael was very confident that he was definitely the 'King of Pop'!"
http://mjmemoriestaiwan.blogspot.com/2010/12/music-promoter-in-taiwan-remembers.html 3. Larry Stessel, an executive at Epic Records remembers (from the book “I Want My MTV"): "Michael called me one day and said, "I want to have a nickname, like 'The Boss' or 'The King.'" I said, "Well, Bruce Springsteen is 'The Boss,' and Elvis Presley is 'The King.' You can't be the King because you'll never live it down. The press will rip you apart." But Michael would not let this go. He hired his own personal publicist, Bob Jones. And one day, Bob issued a press release announcing that Michael Jackson was the King of Pop. Michael went rogue on us."
http://www.buzzfeed.com/perpetua/why-michael-jackson-is-called-the-king-of-pop 4. John Branca confirmed this in the Immortal documentary. 5. Finally, Bob Jones in his book revealed that Elizabeth Taylor's speech in which she called Michael "The king of pop, rock and soul" was written by him. Which, no matter how uncredible you deem Bob Jones, fits all of the above. And it's not the kind of fact that you would randomly make up. That said, I really don't understand why everyone - both fans and media - make such a fuss about it. Fans insisting on Michael's version that he presented to Oprah (which is naive, really), and media inserting "self-proclaimed" at every opportunity and recycling this snide over and over again. I'm sure many of the big titles not only in the music industry, but in history overall were self-asserted. And in Michael’s case – he totally deserved a title, even bigger than “KOP”. Should he have waited for the media to confer it on him? Excuse me, but the only thing he could get from them was “Wa**o Ja**o”. So he went on and took what was his due. If anything, I admire his boldness and his strive to carve his image in history. All this sneer and battles will die down in 30 years. And the title will remain.